My parents have created a little fascist household where only DVD and Blu-Rays can cross the barriers. They're against programmed television, so no cable, satellite, fios, etc. So I won't be catching a game unless I'm at a friend's house (but like you said, no one watched the World Cup in the States), or when I'm 18+ and paying for it myself.
Well that's unfortunate... I kinda feel like I'm nagging here, but how do they feel about ESPN 360? All the games should be shown there too.