Get it here: AdtoApp.com/book/unicorn This is a complete and actual compilation of mobile marketing knowledge in a new book “How to grow unicorn: mobile games & apps marketing guide”. It is for everyone: mobile app developers, marketers, entrepreneurs and investors. You also don’t need any high technical skills to understand the material covered inside! Beginning: find your niche, choose a marketing strategy, app representation in the store, pre-release promotion, rules of app stores, creation of banners, beautiful design and trailers. International marketing: social media, blogs, email and push-notifications, internal analytics, A/B-testing. PR, viral mechanics and reviews: the viral cycle, discounts and sales, conferences and exhibitions, reviews, promotion, marketing channels and alternative app stores. Monetization: the costs of promotion, business model, in-app purchases, offline purchases, freemium and free-to-play, selling triggers, advertising revenue, “proposal boards”. Advertising Agencies: CPI and CPC aggregators and advertising exchanges, retargeting and remarketing, mobile RTB, advertising in social networks, incentive traffic, fraud in advertising. Enter the global market: global market entrance nuances, localization, accounting cultural features.
