It generates URL like http://toucharcade.com/link/https://itunes.apple.com/nz/app/spanker/id933615892?mt=8 And the site redirects to: https://search.itunes.apple.com/WebObjects/MZSearch.woa/wa/search?media=software&term=&s=143478&mt=8&at=11lDL&ct=GR02A743PL-K5vpsOzs0EWEEwN8A1TD3A what cause that finally the URL http://www.apple.com/itunes/download/ is opened. Toucharacade should do something like: http://toucharcade.com/link?destination=https%3A%2F%2Fitunes.apple.com%2Fnz%2Fapp%2Fspanker%2Fid933615892%3Fmt%3D8 which will note the click and finally redirect to proper place...